Over the years, we’ve written several articles on rebranding. If we’ve learned anything, it’s that rebranding can be risky business. Consumers invest a lot of [...]

Dear Doc: I’m THRILLED that TayVis is/are engaged. But my question is about how Taylor protected the name of her latest album legally before she [...]

Under U.S. copyright law, as interpreted by the courts, each co-owner of a work owns an undivided interest in the work and is free to exercise those [...]

Robin-egg blue boxes and shiny red soles—some colors do more than please the eye. They signal status, evoke emotion, and, increasingly, serve as trademarks. Think [...]

What in the world are “phantom” trademarks? This was a new topic for us, although we had written about so-called “submarine” trademarks several years ago. [...]

When trademarks meet true crime, things can get… cutting. This case dives into a chilling intersection of folklore, business, and trademark law—set against the infamous [...]

The United States trademark system is a “use” based system. Using your trademark bestows upon you the benefits of trademark ownership whether you register your [...]

There isn’t a singular, unified “international trademark system” in the sense of a global organization that governs trademarks worldwide. There are, however, international frameworks and [...]

Dear Doc: My new company paid $500 to a designer in Bulgaria for a company logo. The invoice we received says that we have “the [...]

Do you want to use the ® symbol? If so, then you want to learn more about federal trademark registration. We’ve written about the benefits [...]