Over the years, we’ve written several articles on rebranding. If we’ve learned anything, it’s that rebranding can be risky business. Consumers invest a lot of emotion in brands (including logos [...]

Dear Doc: I’m THRILLED that TayVis is/are engaged. But my question is about how Taylor protected the name of her latest album legally before she announced it on the podcast. [...]

Under U.S. copyright law, as interpreted by the courts, each co-owner of a work owns an undivided interest in the work and is free to exercise those rights, including the right to [...]

Robin-egg blue boxes and shiny red soles—some colors do more than please the eye. They signal status, evoke emotion, and, increasingly, serve as trademarks. Think Tiffany & Co.’s signature blue [...]

What in the world are “phantom” trademarks? This was a new topic for us, although we had written about so-called “submarine” trademarks several years ago. Phantom vs. Submarine Trademarks: What’s [...]

When trademarks meet true crime, things can get… cutting. This case dives into a chilling intersection of folklore, business, and trademark law—set against the infamous backdrop of the Lizzie Borden [...]

The United States trademark system is a “use” based system. Using your trademark bestows upon you the benefits of trademark ownership whether you register your trademark with the United States [...]

There isn’t a singular, unified “international trademark system” in the sense of a global organization that governs trademarks worldwide. There are, however, international frameworks and treaties that facilitate trademark protection [...]

Dear Doc: My new company paid $500 to a designer in Bulgaria for a company logo. The invoice we received says that we have “the right to use the logo [...]

Do you want to use the ® symbol? If so, then you want to learn more about federal trademark registration. We’ve written about the benefits of state trademark registration. There [...]

Do you need to register a trademark with the United States Patent and Trademark Office? Then this article is for you – print a PDF version of the Six Steps [...]

Did you know that a trademark may be refused registration because it is deceptive? Yes, indeed, the “deceptively misdescriptive” doctrine is an interesting — if not tongue-twisting — principle of [...]

Good question, but one that’s not so easy to answer. That’s because there are many variables. Lawyers’ fees may vary depending upon your geographical region, the size and type [...]

Last month we wrote about a recent registration of the term PSILOCYBIN for educational materials related to psychoactive plants. The point of our article was that applying for generic terms [...]

You can make big money selling T-shirts. Visit teespring.com and you’ll get the point. It’s no wonder that we get many inquiries about how to trademark images appearing on T-shirts. Typically, [...]

Trademarks provide important intellectual property protection to businesses and to their products. Trademarks identify the source or origin of goods or services. A related sub-concept of trademarks that also [...]

As a Philadelphia-area law firm, we can’t resist talking about Philadelphia Eagles-related trademarks. Most Eagles fans and anybody who’s watched a Philadelphia Eagles game are familiar with the “brotherly [...]

Do you know what distinguishes a trade name from a trademark? Clients frequently ask us to file a trademark application for the name of their company without any understanding of [...]

It is surprising how many trademark applicants file their applications without having performed a search to see whether their proposed trademark is even registrable. If you fall into this category, [...]

Over the years, we have written about many trademark-related concepts and many times we have referenced the consequence of “abandonment,” referring to the penalty that a trademark owner may [...]

This month we’re going to take a look at something really practical: keyword advertising. Keyword advertising is a digital marketing strategy where businesses target specific words or phrases—keywords—relevant to their [...]

You have a great business and a terrific product or service and now you want to develop your brand and reap the rewards of a successful business.  You understand [...]