‘Trade Names’ or ‘Trademarks’?
Do you know what distinguishes a trade name from a trademark? Clients frequently ask us to file a trademark application for the name of their [...]
Do you know what distinguishes a trade name from a trademark? Clients frequently ask us to file a trademark application for the name of their [...]
It is surprising how many trademark applicants file their applications without having performed a search to see whether their proposed trademark is even registrable. [...]
Over the years, we have written about many trademark-related concepts and many times we have referenced the consequence of “abandonment,” referring to the penalty that a [...]
This month we’re going to take a look at something really practical: keyword advertising. Keyword advertising is a digital marketing strategy where businesses target [...]
You have a great business and a terrific product or service and now you want to develop your brand and reap the rewards of [...]