Registering a trademark is only the first step—ongoing monitoring is needed to protect your brand from unauthorized use. Adam Garson, Esq. and the trademark lawyers at Lipton, Weinberger & Husick (LWH) offer personalized trademark monitoring services to help you stay ahead of potential infringement and maintain your brand’s value.
What Is Trademark Monitoring and Why Is It Important?
Trademark monitoring can be performed for many purposes. For example, a trademark owner is under an obligation to monitor the Internet and other industry sources for unauthorized use of its trademark or confusingly similar marks. Failure to monitor in this manner could potentially lead to brand dilution and confusion in the marketplace. Our service entails monitoring new trademark application filings with the United States Patent and Trademark Office or the World Intellectual Property Organization (Madrid filings) to identify new applications that may be confusingly similar to our client’s registered trademark. This will permit our client to receive advance notice of potential confusion in the market place and enable the client to take appropriate action. Monitoring assists the trademark owner to maintain control over its brand’s identity and reputation, especially as its business grows or enters new markets.
Our Comprehensive Trademark Monitoring Services
Monitoring Your Newly Filed Trademarks – $500/year
At LWH, we can monitor your newly filed trademarks to ensure they remain secure. This service includes:
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Monthly monitoring of the Official Gazette to catch any potentially conflicting marks as they are published by the USPTO.
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Alerts if we find any potential conflicts, with the option to file opposition actions to protect your rights if necessary.
Monitoring Your Existing Trademarks – $500/year
For trademarks you already own, it’s equally important to stay on top of their status and ensure they remain protected. Our preexisting trademark monitoring services include:
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Tracking your registered trademarks for any status changes, such as abandonment or opposition.
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Identifying confusingly similar trademarks that may have been abandoned, presenting an opportunity to strengthen your rights.
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Alerts if we find any changes or risks that could affect your trademarks.
Why Choose Our Monitoring Services?
Adam Garson, Esq. and the trademark lawyers at LWH personally oversee every client’s trademark portfolio with the utmost care and attention to detail. You’re not dealing with an automated service or a high-volume firm like LegalZoom—you’re working directly with experienced lawyers who know the ins and outs of trademark protection. Our approach ensures you get the attention and expertise you need to protect your brand effectively.
