The first step in protecting your brand is choosing the right trademark. Whether it’s a logo, a product name, or a unique phrase, your trademark should be distinctive and representative of your business.

This is your brand’s identity, so it’s crucial to choose something that not only stands out but can also be protected legally.

Trademark monitoring is about regularly checking for unauthorized use or infringement of your mark.

Failure to monitor your trademarks means competitors or new businesses could use similar marks, diluting your brand or causing confusion in the marketplace. Maintain control over your brand’s identity and reputation.

Trademarks need to be renewed to maintain legal protection. Missing a renewal can cause you to lose your rights and leave your brand vulnerable.

Attorney Adam Garson will ensure your marks remain compliant with USPTO renewal requirements, so you don’t have to worry about any missed deadlines.